An American tourist was at the pier of a small coastal
Mexican village when a small boat with just one fisherman docked.
Inside the small boat were several large yellowfin tuna. The tourist
complimented the Mexican on the quality of his fish and asked how long
it took to catch them.
The Mexican replied, "Only a little while."
The tourist then asked, "Why didn't you stay out longer and catch
The Mexican said, "With this I have more than enough to support
my family's needs."
The tourist then asked, "But what do you do with the rest of your
The Mexican fisherman said, "I sleep late, fish a little, play with
my children, take siesta with my wife, Maria, stroll into the village
each evening where I sip wine and play guitar with my amigos, I have a
full and busy life."
The tourist scoffed, " I can help you. You should spend more time
fishing; and with the proceeds, buy a bigger boat: With the proceeds from
the bigger boat you could buy several boats. Eventually you would have
a fleet of fishing boats. Instead of selling your catch to a middleman
you would sell directly to the processor; eventually opening your own
cannery. You would control the product, processing and distribution. You
could leave this small coastal fishing village and move to Mexico City,
then Los Angeles and eventually New York where you could run your ever-expanding
The Mexican fisherman asked, "But, how long will this all take?"
The tourist replied, "15 to 20 years."
"But what then?" asked the Mexican.
The tourist laughed and said, "That's the best part. When the time
is right you would sell your company stock to the public and become very
rich, you would make millions."
The American said, "Then you would retire. Move to a small coastal
fishing village where you would sleep late, fish a little, play with your
kids, take siesta with your wife, stroll to the village in the evenings
where you could sip wine and play your guitar with your amigos."